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Tag Archives: Def Jam

Task 6:

1. A) Renault Facebook ” Likes” in real life

After observing the posts on Adverblog i chose to write about the first video. The underlying concept behind this video is quite good. It shows innovation at its best. The way technology has evolved in the 21st century, also with the use of correct marketing and advertising, Renault has researched into Facebook. The reason behind this is that Renault must know that Facebook is a social network that is accessible to almost every person around the world. This social network enhances Renault’s exposure to the public and it gives another approach to selling cars as the cars are now showcased freely on Facebook. Facebook is a free sharing network so this is ideal for Renault.

Renault has used innovation and successfully put that behind their cars with the latest technology to advertise and market their cars. The use of Facebook enables the actual person in real life who is looking at these cars in Netherlands at the Auto show to share his/her offline experience with an online global social network. His/her colleagues or friends on this network (Facebook) can access data and have a look at Renault cars themselves without actually having to be there, which is quite convenient. This is possible through a micro-chip installed into a R.F.I.D Facebook card which then inputs data to the users once provided with the user name and password.

Renault is a showing a great example of internet advertising and social marketing along with innovation and new technology.

B) The room for improvement could be made to show how well they compete in the auto market with thorough proceedings. They could also establish cooperate presence with pages and groups. For example on Facebook, Renault can actually write we are the better competitor as we are looking to innovate for the public and use conventional methods by introducing (Renault Facebook “Likes” real life concept) then surely you should “back us” with this new approach! They could come up with a campaign or slogan about what they just enforced and look to Facebook as an advertising tool and really solidate that concept to base their findings, set project goals around it, show their customer base in the future and really just expand on that social networking concept. Ultimately it will increase yield, it could be quite prosperous for the company.

C) Renault are targeting the social network. They are targeting the millions of Facebook users who share their network. I do believe that this target market is purely to bring awareness and increase sales to their new approach creating worldwide exposure.

–Renault drive the change

2. I hope to pitch my work to every person out there. I am not holding any barriers to my work. I am going with the phrase, “any publicity is good publicity.” Initially, i hope to reach the youth as I believe that is important in my music as I have already discussed earlier in task 3 & 4, so the youth will be primarily my target market or audience. I am considering the benefits of pitching my work to music publishers and producers just as long as I keep my requirements and my ideas don’t change. Sometimes other publishers and producers could want to make my sound commercial and that is not what I am looking for with my music. It must remain real as my music is lyrically driven. I don’t want to change my style of music because then it defeats the whole purpose of speaking from my heart. So I will not change my style of music if offered a large income to make it sound commercial. I will already have songs that are very up beat so I am looking to make a few mix-tape where I can then chose which best suits my ideas and what I want to be published when the Album is released. I don’t see the harm with collaborating and co-writing with other people. As long as my style of music remains the same. I have an executive producer whom I work with at the moment and he is also the beat maker. If i could one day work with a super star producer, then it would have to be with Russell Simmons, who was the chairman of Def Jam Records and still remains to be one of the founders of this company. He has a net-worth estimate of $340 million labeling him the third richest figure in Hip hop. I do believe the chairman today is JAY Z