Idea for a pitch:
Can my hip hop survive mainstream?
To me this is success but at what cost. What will it take to be successful and make the right music that is appealing to me and my fans in my practice and having the ability to make sales and not changing my style to disrupt my style. However, the world is always changing and I have now realized that with this I must also change or get left behind. New technology entitles me to do that. But I am coming from an underground hip hop scene and I believe in my music the challenge I face is, how will my music survive mainstream? It seems there is a market for cooperate hip hop only if it fits the paradigm so now I ask myself where does it leave underground hip hop. I have an even bigger task at hand. I must find a solution to grasp the audience with underground hip hop and bring it mainstream if I want to increase sales and exposure without loosing the realness it posses. Personally as an artist, this is the most challenging task in the hip hop scene! I bumped into an article and I can’t explain it better than Tricia Rose. So here it is, a citation from her own words. “ A lot of conscious hip hop artists are not promoted in the mainstream media despite the fact they are more relatable. Their relate ability is why you do not here it. When conscious hip hop was on the radio, people started getting worried that if became available to the masses, it would encourage young people to rise and protest. And not only does corporate America not want that, but the government and the police don’t want that either. For those who want change sometimes you have to work within the system and sometimes you have to fight it. But you have to build; you can’t just tare things down.” (The Architect of Hip hop Academia, 2010, viewed 25th April 2011)
WOW! The word of the millennium. Now haven’t I heard this word many times. The question is what are we going to do about it right!
Well, from a Hip hop point of view, in relation to Sustainability as an artist I could praise and bring forward the importance of sustainability on the mic and how we as a society in the 21st century need to implement and rationalize procedures for a greener environment. It could go something like this. ” Cruising in my hybrid, saving my environment, don’t let my pride get in the way of listening to them scientists. “………. If you know what I mean, the message is there in that verse.
Check out the video link below on global Sustainability and how growth can be achieved through sustainability. It suggests many plans for the future. I could incorporate some of this into my Hip hop music.