Task 9 &10

The practice pitch below involves some ideas around our Land Subsidy concept for first home buyers.

I have included it in dot points.

  • Awareness Campaign
  • How to tackle price affordability by subsidizing land and getting a grant from the government
  • Using greener materials
  • Using sustainability in infrastructure
  • We are focusing on getting incentives from the government to control the price of land away from land developers
  • We are focusing on working closely with tradesmen to build homes/greener homes also to create further jobs for tradesmen.
  • We are looking to charge less to build greener homes.
  • We are creating smaller loans for first home buyers to make accessability available.
  • We are looking for funding with the government my the use of grants for first home buyers making
  • Our concept involves using pre-built homes from overseas
  • These pre-built homes will generate income for tradesmen our business and the government. (economic prosperity)

How sustainability matters:

  • Less Energy consumption, with energy star saving lights
  • Pre-assembled and recycled wood
  • Energy efficient windows or glasses
  • Solar power boards installed on the roof to save energy
  • High quality insulation/sealing
  • Insulated foundations at the bottom
  • Government gets a return on their investment. Their investment is our concept in land subsidy for first home buyers.
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Posted by on June 3, 2011 in Uncategorized


Task 8

Our pitch and concept is based on Land Subsidy and how it benefits first home buyers as the government takes control of the price of land away from land developers. That is where we come in!


1. Advertisement

2. Sustainability/Greener Infrastructure and Builders building greener homes for first home buyers/ Global impact

3. Banks

4. Deposits/ Stamp duty and concessions

5. Government

6. Rebate for first home buyers

7. Grants for first home buyers

8. Incentives/tax

9. Builders

10. Price/Affordability


Personally, I believe sustainability in Land subsidy is the strongest concept when making greener homes for the future. It enables builders to build homes with less energy consumption and demonstrates sustainable living. This encourages government approval and attention as we all know how important sustainability is in the world today.


Through sustainability, changes in development and infrastructure can advocate and create benefits for both the government and individual/s buying homes. This is implemented by work regimes in association with incorporating the use of greener tools by tradesmen who are directly supplied income through the government to enable urban planning for sustainable architecture, as in this project and for our pitch, land developers do not see fit to accompany change for first home buyers. What we know is that in areas of high population density, the aim is to reduce the ecological footprint, so the use of these tools make a fundamental substantial impact on the environment, as in theory “sustainable designs” can lead to the development of “sustainable communities.”


Greener than Kermit

“Enviroarch homes provide housing which is subject to our ‘Green Matrix’. The Matrix forms the framework to all that we do and ensures a sustainable approach to Energy, Water and Material usage on each project.

Any framework relies upon focus and rigour for successful implementation. We do however recognise that human beings are not programmed by spreadsheets and it is imperative we meet your needs whilst still maintaining focus on our key objectives. We won’t tell you a swimming pool is unacceptable, we will however, provide a water and energy solution which makes the pool more sustainable.” – Enviroarch website.

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Posted by on May 18, 2011 in Hip hop Music


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Hip Hop Collage of all the great artists

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Posted by on April 26, 2011 in Uncategorized


Task 7:

Idea for a pitch:

Can my hip hop survive mainstream?
To me this is success but at what cost. What will it take to be successful and make the right music that is appealing to me and my fans in my practice and having the ability to make sales and not changing my style to disrupt my style. However, the world is always changing and I have now realized that with this I must also change or get left behind. New technology entitles me to do that. But I am coming from an underground hip hop scene and I believe in my music the challenge I face is, how will my music survive mainstream? It seems there is a market for cooperate hip hop only if it fits the paradigm so now I ask myself where does it leave underground hip hop. I have an even bigger task at hand. I must find a solution to grasp the audience with underground hip hop and bring it mainstream if I want to increase sales and exposure without loosing the realness it posses. Personally as an artist, this is the most challenging task in the hip hop scene! I bumped into an article and I can’t explain it better than Tricia Rose. So here it is, a citation from her own words. “ A lot of conscious hip hop artists are not promoted in the mainstream media despite the fact they are more relatable.  Their relate ability is why you do not here it. When conscious hip hop was on the radio, people started getting worried that if became available to the masses, it would encourage young people to rise and protest. And not only does corporate America not want that, but the government and the police don’t want that either. For those who want change sometimes you have to work within the system and sometimes you have to fight it. But you have to build; you can’t just tare things down.” (The Architect of Hip hop Academia, 2010, viewed 25th April 2011)


WOW! The word of the millennium. Now haven’t I heard this word many times. The question is what are we going to do about it right!

Well, from a Hip hop point of view, in relation to Sustainability as an artist I could praise and bring forward the importance of sustainability on the mic and how we as a society in the 21st century need to implement and rationalize procedures for a greener environment. It could go something like this. ” Cruising in my hybrid, saving my environment, don’t let my pride get in the way of listening to them scientists. “………. If you know what I mean, the message is there in that verse.
Check out the video link below on global Sustainability and how growth can be achieved through sustainability. It suggests many plans for the future. I could incorporate some of this into my Hip hop music.

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Posted by on April 25, 2011 in Hip hop Music


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Task 6:

1. A) Renault Facebook ” Likes” in real life

After observing the posts on Adverblog i chose to write about the first video. The underlying concept behind this video is quite good. It shows innovation at its best. The way technology has evolved in the 21st century, also with the use of correct marketing and advertising, Renault has researched into Facebook. The reason behind this is that Renault must know that Facebook is a social network that is accessible to almost every person around the world. This social network enhances Renault’s exposure to the public and it gives another approach to selling cars as the cars are now showcased freely on Facebook. Facebook is a free sharing network so this is ideal for Renault.

Renault has used innovation and successfully put that behind their cars with the latest technology to advertise and market their cars. The use of Facebook enables the actual person in real life who is looking at these cars in Netherlands at the Auto show to share his/her offline experience with an online global social network.  His/her colleagues  or friends on this network (Facebook) can access data and have a look at Renault cars themselves without actually having to be there, which is quite convenient.  This is possible through a micro-chip installed into a R.F.I.D Facebook card which then inputs data to the users once provided with the user name and password.

Renault is a showing a great example of internet advertising and social marketing along with innovation and new technology.

B) The room for improvement could be made to show how well they compete in the auto market with thorough proceedings. They could also establish cooperate presence with pages and groups. For example on Facebook,  Renault can actually write we are the better competitor as we are looking to innovate for the public and use conventional methods by introducing (Renault Facebook “Likes” real life concept) then surely you should “back us” with this new approach! They could come up with a campaign or slogan about what they just enforced and look to Facebook as an advertising tool and really solidate that concept to base their findings, set project goals around it, show their customer base in the future and really just expand on that social networking concept. Ultimately it will increase yield, it could be quite prosperous for the company.

C) Renault are targeting the social network. They are targeting the millions of Facebook users who share their network. I do believe that this target market is purely to bring awareness and increase sales to their new approach creating worldwide exposure.

Renault drive the change

2. I hope to pitch my work to every person out there. I am not holding any barriers to my work. I am going with the phrase,  “any publicity is good publicity.” Initially, i hope to reach the youth as I believe that is important in my music as I have already discussed earlier in task 3 & 4, so the youth will be primarily my target market or audience. I am considering the benefits of pitching my work to music publishers and producers just as long as I keep my requirements and my ideas don’t change. Sometimes other publishers and producers could want to make my sound commercial and that is not what I am looking for with my music. It must remain real as my music is lyrically driven. I don’t want to change my style of music because then it defeats the whole purpose of speaking from my heart. So I will not change my style of music if offered a large income to make it sound commercial. I will already have songs that are very up beat so I am looking to make a few mix-tape where I can then chose which best suits my ideas and what I want to be published when the Album is released.  I don’t see the harm with collaborating and co-writing with other people. As long  as my style of music remains the same. I have an executive producer whom I work with at the moment and he is also the beat maker. If i could one day work with a super star producer, then it would have to be with Russell Simmons, who was the chairman of Def Jam Records and still remains to be one of the founders of this company. He has a net-worth estimate of $340 million labeling him the third richest figure in Hip hop. I do believe the chairman today is JAY Z

Russell Simmons

Russell Simmons

Russell Simmons

Russell Simmons, The CEO of Hip hop

Russell Simmons

Jay Z

Jay Z

Here is the link to Def Jam Records

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Posted by on April 25, 2011 in Hip hop Music


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My New Ideas and Related Ideas Involved with Hip hop

Looking at hip hop in a positive way, then one could confront crisis or issues. Let’s take a look at job prospects. I could make positive videos or documentaries explaining how hip hop could be a useful tool for the youth who don’t get a chance to go to university or even get a college degree. Some of these young people don’t have the sufficient funds, experience or work skills to advance and be a contributor in the society. With hip hop it could allow a “bridge” for all young people if they look at hip hop in a “positive way”. Maybe they have music skills. They could get support from artists or groups who have fermented or are established in Hip Hop. They could learn how to use dj equipment or start writing some rhymes over instrumental beats and this could lead to opportunity in the music business and get the attention of many record labels or management who are always looking for fresh faces.  The individual can look at his/her creative skills, writing skills, and could further pursue a career in music or whatever it may be. The possibilities are endless once that person is recognized.

Another aspect is that of branding my own clothing. Much like Jay Z with Rockaware. Now that would be awesome! This way my brand is exposed and could have major fashion retailers or bodies who advertise my clothing. This will reflect to my own label and reflect back to my hip hop music. I will be venturing out into different paths and hip hop will spread through these areas, similar to the flow of hip hop movement in my mind map. The business opportunities and possibilities are endless once i look at Hip hop in a positive way because there is a large global market out there.


There is a skill shortage in Australia due to a shortage of skilled workers and after researching I have concluded that there needs to be greater job opportunities in the Music, Technology, Performing Arts and Communication areas. When you think about it, in relation to hip hop music all these aspects come together, so it is important for youth to be given an opportunity in any form, weather it be in Music or with professional occupations. The message I enthuse is that we must all give opportunity to broaden our horizons because the youth of today will be the ones taking on the responsibility in the future. It is fair to say that with Hip hop it is also providing that opportunity.

Below is a link showing proof that there is a skill shortage in the Arts.

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Posted by on April 25, 2011 in Hip hop Music


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old Dj equipment

New Dj equipment

The above images of the old and new Dj equipment is a clear example of innovation and change as new technology replaces old. Artists can work towards better sound clarity and improve the way they sound with such technology. It also helps the process of djing and recording music a whole lot easier.      Common- The people.            Lupe Fiasco- Hip hop saved my life.

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Posted by on April 25, 2011 in Hip hop Music