Tag Archives: innovation

Task 6:

1. A) Renault Facebook ” Likes” in real life

After observing the posts on Adverblog i chose to write about the first video. The underlying concept behind this video is quite good. It shows innovation at its best. The way technology has evolved in the 21st century, also with the use of correct marketing and advertising, Renault has researched into Facebook. The reason behind this is that Renault must know that Facebook is a social network that is accessible to almost every person around the world. This social network enhances Renault’s exposure to the public and it gives another approach to selling cars as the cars are now showcased freely on Facebook. Facebook is a free sharing network so this is ideal for Renault.

Renault has used innovation and successfully put that behind their cars with the latest technology to advertise and market their cars. The use of Facebook enables the actual person in real life who is looking at these cars in Netherlands at the Auto show to share his/her offline experience with an online global social network.  His/her colleagues  or friends on this network (Facebook) can access data and have a look at Renault cars themselves without actually having to be there, which is quite convenient.  This is possible through a micro-chip installed into a R.F.I.D Facebook card which then inputs data to the users once provided with the user name and password.

Renault is a showing a great example of internet advertising and social marketing along with innovation and new technology.

B) The room for improvement could be made to show how well they compete in the auto market with thorough proceedings. They could also establish cooperate presence with pages and groups. For example on Facebook,  Renault can actually write we are the better competitor as we are looking to innovate for the public and use conventional methods by introducing (Renault Facebook “Likes” real life concept) then surely you should “back us” with this new approach! They could come up with a campaign or slogan about what they just enforced and look to Facebook as an advertising tool and really solidate that concept to base their findings, set project goals around it, show their customer base in the future and really just expand on that social networking concept. Ultimately it will increase yield, it could be quite prosperous for the company.

C) Renault are targeting the social network. They are targeting the millions of Facebook users who share their network. I do believe that this target market is purely to bring awareness and increase sales to their new approach creating worldwide exposure.

Renault drive the change

2. I hope to pitch my work to every person out there. I am not holding any barriers to my work. I am going with the phrase,  “any publicity is good publicity.” Initially, i hope to reach the youth as I believe that is important in my music as I have already discussed earlier in task 3 & 4, so the youth will be primarily my target market or audience. I am considering the benefits of pitching my work to music publishers and producers just as long as I keep my requirements and my ideas don’t change. Sometimes other publishers and producers could want to make my sound commercial and that is not what I am looking for with my music. It must remain real as my music is lyrically driven. I don’t want to change my style of music because then it defeats the whole purpose of speaking from my heart. So I will not change my style of music if offered a large income to make it sound commercial. I will already have songs that are very up beat so I am looking to make a few mix-tape where I can then chose which best suits my ideas and what I want to be published when the Album is released.  I don’t see the harm with collaborating and co-writing with other people. As long  as my style of music remains the same. I have an executive producer whom I work with at the moment and he is also the beat maker. If i could one day work with a super star producer, then it would have to be with Russell Simmons, who was the chairman of Def Jam Records and still remains to be one of the founders of this company. He has a net-worth estimate of $340 million labeling him the third richest figure in Hip hop. I do believe the chairman today is JAY Z

Russell Simmons

Russell Simmons

Russell Simmons

Russell Simmons, The CEO of Hip hop

Russell Simmons

Jay Z

Jay Z

Here is the link to Def Jam Records

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Posted by on April 25, 2011 in Hip hop Music


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TASK 1: Kaz The Upcoming Hiphop Artist


Creativity matters in the music business. It is ideal to have creativity from all aspects. Creative artists who differentiate themselves and always look to create new music and make great sales. By writing lyrics over instrumental beats, I create music with different artists in a Melbourne based record label. (Lockdown Productions.) As a Hip hop artist myself, I look towards creating a fresh new sound with the latest technology. This approach also creates new ideas that could be highly useful towards a record company. In modern times, creativity is a key tool in the ever-changing world as new technology replaces old and it is important for me to acknowledge this concept.


Innovation is vivid around the music scene. It’s everywhere as producers look for new high tech technology. The technology cycle is always changing. With innovation new products are replacing the old as it reaches its limits. In respect with my music, this technology brings new horizons and i can now create music using high tech tools and programs enabling me to do more with my music. With new programs I can change the way I sound. My beat producer can also create an instrumental beat with many different sounds. But with that said, I am not a commercial artist. You won’t here me doing any Soulja Boy tracks any time soon. Personally, i don’t believe that is hip hop and really doesn’t give a meaning behind any words. I would rather use the opportunity to make music from the heart. I am fortunate enough to grow up in the 90’s and experience real hip hop which actually stands for something. I always laugh about some of the music coming out today labeled hip hop. I categorize it as pop hop! So my main intention with my music is basically to create and innovate the latest Hip hop sound with a splash of old school flavour keeping it less commercial. I hope that makes sense!


With this in mind there are also risk factors involved when creating my music.  The main risk involved finances towards setting up a record label as I was backing up a label that really didn’t  have a foundation. The funding came from my colleges that worked with me, who shared the same vision, as they were handling the day-to-day aspects of the label. I remember thinking what if the label isn’t successful! The second risk involved particularly for copy-write reasons. There could be other artists out there that copy your work, edit it and claim it! This happens most of the time in the Music business and a definite risk in our business. However, I think we all were confident about the springing of Lockdown Productions and believed we have so much talent across Melbourne, mainly in the South Eastern Suburbs where the Hip hop scene is quite dominant, so we went with that intention and knew that with risk there can also be success.


My interest’s in music keeps me up to date with my inner ambitions and motivated in reaching goal attainment. With a strong passion for Hip hop music i have already embarked on a journey into the soul you see, I am free when i get on the mic. I believe I express myself and reach people with my lyrics. I think it all starts there, by believing doesn’t it. And when you get that feeling up on stage performing your own work, yup this is it! It’s better than sex, better than anything. If I could, I would say my music is a revelation of times. Everything that is happening  in the world today. I feel I have to be informative when i get on the mic. I also have many different styles with my music so I could say flexibility is evident. When collaborating with different artists I look to support that flexibility, it provides a connection to their own styles.

“Big ups” to this project! I can see big things happening with the correct management. If every person stays committed to this record label and enthuse their passion towards creating this style of music, I feel this record label will be successful.

In this subject I hope to achieve a sound creative edge in my music and open doors to connecting with members in my class whom I can relate to and share this passion as I am always looking to work with professionals out there. If i could also get advice and guidance from musicians and artists in general that work in a record labels of all formats, or have gone into business by themselves it would be overwhelming to hear from you.

Check out a Hip Hop documentary  and tracks below from artists who have inspired me to do what i do, pay close attention to the LYRICS.

3 Links relevant to my blog

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Posted by on March 16, 2011 in Hip hop Music


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